Congratulations on owning or planning on owning a gorgeous beauty salon. Being a business owner is a fantastic roller coaster ride, and a beauty salon is such a special place to spend your days if you can create the perfect environment.
This post delves into what we at It’s All Savvy can offer you, including our salon booking system. We discuss what it is and what it can do for your established or developing business, and we also provide helpful tips on how to grow a successful beauty salon business because we are committed to helping you every step of the way.
What is salon management software?
If you’re wondering what salon management software is, you’re in the right place. Salon management software is a digital tool allowing beauty-company owners to manage their businesses efficiently, including booking and managing appointments. The software uses automation and cross-collaboration with other programmes to ensure efficient working.
Beauty salons are highly business organisations that focus on customer experience due to the need for repeat bookings. Salon management software provides a way to manage admin tasks to ensure more time is available for the human side.
You can also save money in your business by using technology, which significantly benefits beauty salon owners. As beauty treatment popularity sometimes fluctuates during the year, knowing that you are operating financially efficiently is essential.
This form of software is essentially the marketing support, customer management system (CMS), financial planner, and administration management all in one. Not only does it improve how you run your business, but it can also improve your customer’s experience. With the average UK person spending £166 a month on the beauty industry, there’s plenty of opportunity to develop your business financially and make your customers happy so they keep coming back.
Benefits of using a beauty salon appointment scheduling system
- Store client data easily
- Marketing and outreach
- Financial support
- Appointment management
Depending on how you use the software, it can be more than just a system to schedule appointments; it can transform your whole business and how you operate. To try Savvy Beauty Salon, you can request a demo to show you all the features and how to use them.
Which salon booking system should you choose?
Which beauty salon software is best? Savvy Beauty Salon, of course! Our system has been tried and tested by mange happy salon owners and has been proven to transform how beauticians do business!
Savvy Beauty Salon by It’s All Savvy is a fully customisable solution for salon owners aimed at boosting profits and saving time. This software allows you to manage your appointments and keep your customer details in the system.
Everything is customisable, so you can even colour code your appointments based on the types of booked services, making them easier to manage and understand. With this management software, you can have everything you need just by clicking a button.
You can use the system to send newsletters to your customers, ask customers to pay or send them appointment reminders and say goodbye to filing forever with easy billing and contracts. It’s so simple to use, and once you try it, we know you’ll love it!
Running a successful salon
At It’s All Savvy, we’re fully committed to helping you to run and grow a successful business. We’ll leave the beauty side of your business to you but there are a few other things we can help you with.
We are experts in customer satisfaction and experience, as well as providing business owners with the freedom and flexibility to focus on the heart and soul of their business.
Here are some helpful tips on how to run and grow a beauty salon.
Writing a business plan
We may be getting ahead of ourselves a little. If you haven’t already got an established vet practice, this page is for you too. It’s better to hit the ground running than to get everything going, to realise you should have implemented certain things from the get-go.
To start, here we have some tips for writing a business plan. First of all, there’s no right or wrong way to write a business plan, but the most important thing to establish is who you’re writing it for. If the only eyes that are going to look over it are yours, then write it in a way that you will understand, and it doesn’t need to be anything fancy as long as you include all the important information that you need.
If you’re writing your business plan for potential investors, or financial advisors or to secure a loan, then you will need to make sure it meets certain criteria, so it’s important to find out what is expected of you in these situations. As a guide to get you started, make sure you include the following:
- Company description and your intention for the business
- Finances including costings and profit forecast
- A market analysis and research
- The organisation structure of the business, including management
Dealing with customers
One of the most important aspects is business is how to deal with customers. When it comes to a beauty salon, customers already walk into the establishment with very high expectations of how they are going to be treated. The importance of interpersonal skills can’t be underestimated in a beauty salon, as a customer’s experience can depend hugely on how they are treated and how things are done.
We know it can be difficult when dealing with obnoxious customers, and this, too, can happen in a beauty salon, as you likely know already. It’s important to remember that their frustration is probably not aimed at you personally but has more to do with how they’re feeling about themselves. How great would it be if you could turn that experience around for them by continuing to treat them with respect and compassion whilst offering a friendly smile and positive service?
Another way of communicating and dealing with customers is through virtual software. Gone are the days of continuously ringing customers to remind them of their upcoming appointment or to pay an outstanding bill when many other veterinary practices are choosing to use management software.
Not only is this easier and more time efficient for staff, but it enhances the customer’s experience by giving them a simple and easy way of checking their appointment, making payments, and even keeping up with the latest news from their vet practice.
Salon interior design
Interior design for a salon is crucial, possibly more important than many other businesses, because your customers want to feel special, relaxed and comfortable in the space you have created. A salon’s design sets the tone and atmosphere and will form the first impression that new customers get when they walk through your doors.
Don’t be afraid to do something a little different and explore your creative side; creativity: talent or skill? Some people are naturally creative, and that’s great, but if you’re underconfident in this area, creativity is a skill that can be learned, so don’t hold back and try new things within your business, starting with the design.
Here are some things to consider when designing or upgrading your salon so your clients feel relaxed and welcome:
- Lighting
- Attention to detail
- Colour scheme
- Layout
- Brand identity
- Creative touchpoints
Remember to have a budget in mind, as it’s easy to get carried away and don’t forget about the exterior too. It doesn’t matter how beautiful the inside looks if you can’t draw people in from the outside.
Boost your beauty salon
Boost your beauty business by investing in a beauty salon appointment scheduling system like Savvy Beauty Salon. This is guaranteed to help you to run your business more smoothly, increase opportunities and hopefully help you to make even more money and make an even greater success of your gorgeous salon.
At It’s All Savvy, we can’t wait to watch your business grow, and we’ll be there with you every step of the way. We look forward to seeing what new opportunities open up for your business because of our salon management system. We look forward to hearing from you and answering any questions you may have about our handy beauty salon software.
